Exactly the same as adsense, Yahoo Publisher Network will simply display ads that are relevant to the content of your site and earn money from qualified clicks.
Apparently, now they reliase that the google model is correct. No matter how big you are, you still a small portion of the Internet. So should not limite your advertisement client to just your own websites. Just like Microsoft, do you want to advertise with Microsoft and expose to a limited number of Microsoft website such as Hotmail, Windows Live Messenger, and MSN webpage? Or you would like to advertise with Google, where your ads will appear every page that has the keywords you want.
Let's see if AOL deal with Yahoo can get through. I think this would be the best for Yahoo before their market share is further reduced. And in fact, Microsoft + Yahoo would be a stronger competitor to Google, compare with AOL + Yahoo.
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