With the successful of Adsense from Google, with the growing population of China netizens, and with a better understanding in Chinese, finally Baidu has its own advertisement network: 百度主题推广. To me, the major difference with Google Adsense is that, it display a nicer Chinese character than Google Adsense. Not sure if you see any Google Ads in Chinese, the characters are ugly, all mess up together, making it hard to read.
Basically it is exactly the same idea as Adsense from Google, it displays advertisement according to the content of your page. However, one thing extra is that, it allows you add the advertisements to your software as well. I don't think such option is available by Google Adsense. Lets take a look at the screen shot below:
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